★ What is bbk

From “I have an idea” to running a real business.

BBK is a structured business program for children aged 5 to 11, powered by age-appropriate artificial intelligence coaching. It is the flagship product of Business Basics for Kids and represents the most significant evolution in children’s financial and entrepreneurial education available today.

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From "I have an idea" to running a real business.

Unlike apps that simulate business in a game environment, BBK operates in the real world. Children develop an actual business idea, create a real plan, reach real customers, make real sales, and keep 100% of what they earn. We guide them through each phase — asking questions, prompting reflection, celebrating milestones, and nudging them forward when they feel stuck.

Everything happens within a safe, supervised platform that parents control entirely.

Curriculum Map

The Full Program

BBK is a complete, progressive journey. The chart below maps the full program. The beta test covers Phase 1 — the first two months — giving families a genuine experience of the program from the ground up. The rest of the program continues after the beta period.

Financial Concept
Program Phase
How Children Learn It
Beta Test — Phase 1: Launch
Money Basics & Earning
Phase 1
Children learn the difference between money earned through effort and money received as a gift, and explore the concepts of spending, saving, and profit.
Business Idea & Planning
Phase 1
Children identify a viable business idea, select their concept, and build their first business plan with guidance at every step.
Pricing & Value
Phase 1
Children set a price for their product or service using the Pricing Calculator, learning how cost, value, and margin relate to each other.
Marketing & Launch Prep
Phase 1
Children create their first marketing materials — a flyer, a pitch, a product description — and identify their first three potential customers.
First Sale
Phase 1
Children open their business, complete their first real transaction, record their earnings, and begin tracking income and expenses.
Customers First
Phase 2
Understanding who customers are, what they need, and how to serve them well. Introduction to repeat business and customer care.
Track Your Money
Phase 3
Basic bookkeeping: income, expenses, and profit. Children see for the first time exactly how their business is performing financially.
Make It Better
Phase 4
Gathering feedback, identifying improvements, and iterating on the product or service — the entrepreneurial habit of continuous improvement.
Reach More Customers
Phase 5
Simple marketing: telling more people, creating word-of-mouth, and growing the customer base beyond the first circle.
Scale Up
Phase 6
Thinking about growth: what it would take to serve more customers and what systems the business would need to support that.
Advanced Money Management
Phase 7
Setting financial goals, budgeting ahead, and understanding the difference between reinvesting in the business and taking income out of it.
Brand & Identity
Phase 8
What makes a business memorable: developing a simple brand identity and understanding why it matters for long-term customer relationships.
Integration & Mastery
Phase 9
Reflection, portfolio review, and entrepreneurial vision. Children complete their full journey with real experience and real earnings to show for it.

How It Works

We do not give children answers. We ask them questions.

BBK is unlike any other product designed for children. This distinction is deliberate and important. The goal of BBK s not to make business easy — it is to help children develop the thinking skills of a business owner. We meets each child where they are and adapts its approach based on their responses and progress.

What we do

What we never do

The Parent Control Center

Parental trust is the foundation of everything.

BBK was built with the understanding that parental trust is the foundation of everything. Without it, the program cannot exist. The Parent Control Center is our commitment to that trust. Each child’s account is completely private. All information — activity logs, earnings, business plan, and progress — is accessible only through a secure, credentialed parent login. No one else can view or access your child’s account.

From the Parent Control Center

Parents can see, set, and approve everything.

Each child’s account is completely private. All information is accessible only through a secure, credentialed parent login. No one else can view or access your child’s account.

The Parent Control Center is included with every BBK subscription at no additional cost.

Activity Log

View a full log of their child's activity on the platform.

Progress Tracking

Track progress through the program.

Real-time Earnings

See their child's earnings in real time.

Time Limits & Schedules

Set session time limits and access schedules.

Decision Approvals

Approve or decline any significant business decision.

Direct Support

Contact BBK support directly.

Who Is BBK For?

Curious, motivated, and ready for a challenge.

BBK is designed for children aged 5 to 11 who are curious, motivated, and ready for a challenge. The program does not require any prior knowledge of business or technology — just a willingness to learn and try things.

BBK is ideal if your child:

BBK also works well for children who:

Pricing and Enrollment

Right now, enrollment is free.

BBK is currently in its beta test phase — which means right now, enrollment is free. This is not a trial with limited functionality. Beta families receive full access to the opening months of the program, and complete access to the Parent Control Center.

$0

Free during the beta · No credit card required
What beta families also receive — and what no future subscriber will ever have — is genuine founding family status: the opportunity to shape the program before it reaches the wider world.
Beta places are strictly limited. Founding Family enrollment is free.
Frequently Asked Questions

Frequently asked questions.

The short answers to what most parents ask first.
Is BBK safe for my child?

Yes. Safety is built into every layer of the program. BBK operates within strict content parameters, the platform does not allow external communication, and all activity is logged to the Parent Control Center. Your child’s data is never used for advertising.

Not at all. Month 1 of the program starts from the very beginning — what money is, how it works, and how a business gets started. Children arrive with curiosity and leave with knowledge.
It really depends on the time parameters you place on your child, but we recommend that you allow about 45 minutes to an hour a week at minimum to complete the coursework we set out.

Every child develops their own business idea in Month 1, guided by BBK. The type of business will reflect their individual interests and strengths.

Yes. BBK is not a simulation. Children make real sales to real customers and keep 100% of what they earn. The program includes guidance on handling money responsibly and safely.

The program is designed to flex with each child. BBK adapts its support based on progress, and there is no penalty for taking additional time at any stage. If a parent notices their child is struggling, they can reach out to BBK support directly through the Parent Control Center.

Yes, absolutely! More than one child enrolled in the BBK program equals more peer support and encouragement.

It’s entirely their choice. Some kids prefer to build and run their business on a solo basis, while others may find working with other friends or family members to be a better personal choice.
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★ Founding Families Enrollment Open

Give your child the experience of doing something real.

Join a strictly-limited group of Founding Families running Phase 1 of BBK alongside
Jennifer and the BBK team. Free for the full 3-month beta.

No credit card required · Locked-in Founding Family pricing for the rest of the program.