★ Our Story

Built by an educator.

Designed for the next generation.

Business Basics for Kids exists because the gap between what schools teach about money and what children actually need is too wide — and the years between 5 and 11 are too important to waste.

I built BBK because I believe children benefit from opportunities to turn their ideas into something meaningful. Through a guided, age-appropriate digital experience, children can make decisions, solve problems, complete a project, and see what their own effort can produce. That sense of ownership and accomplishment is something they can carry with them.

— Jennifer Fishman, Founder

Our Mission

Give every child the chance to discover what they're capable of

Business Basics for Kids exists to give every child between the ages of five and eleven the skills, confidence, and hands-on experience to start and run a real business — safely, progressively, and at their own pace.

We believe financial literacy is not a subject. It is a life skill. And life skills are best learned by doing.

Our mission is not to produce miniature CEOs. It is to raise a generation of young people who understand the relationship between effort, value, and reward — and who carry that understanding with them for the rest of their lives.

★ Real business. Real earnings. Real life-changing experience.

What We Stand For

Our Values

Six principles that shape every lesson, every interaction, and every decision we make at BBK.

Real Over Simulated

Children learn best through genuine experience. BBK AI involves real money, real customers, and real decisions — not hypothetical scenarios.

Child-Led, Parent-Supported

Children own their businesses. Parents provide oversight and encouragement through the Parent Control Center. We believe in both child agency and parental peace of mind.

Safe by Design

Safety is not an afterthought. Every element of the program — from the AI Tutor* to the payment processes — is built with child safety as the first priority.

Accessible to All

We have worked hard to make BBK AI available at a subscription price that makes it accessible to as many families as possible, without compromising on quality or safety.

Progressive Mastery

Skills compound over time. The program’s structure ensures each new concept builds on the last, creating deep understanding rather than surface familiarity.

Continuous Improvement

We collect feedback, measure outcomes, and evolve the program constantly. The children enrolled in BBK AI are partners in its development.

★ Founding Families Enrollment Open

Be part of the program from day one.

Join a small group of children and parents who will help shape what the next generation of financial education looks like. Strictly limited spaces. 100% free during the 3-month beta.