Your Child's First
Real Business Starts Here.
Most children grow up learning how to spend money. Business Basics for Kids teaches children how to earn it.
We believe that entrepreneurial thinking is one of the most important skills a child can develop — not because every child will grow up to own a business, but because every adult benefits from knowing how to identify opportunities, manage money wisely, and persevere through challenges.
Business Basics for Kids is the only program of its kind: a structured, 12-month curriculum that takes a child from “I have an idea” all the way through to running a real, functioning business — with earnings that are 100% theirs to keep.
Why Financial Literacy Matters Now
Research from the University of Cambridge found that children’s core money habits — how they think about saving, spending, and the link between effort and reward — are largely in place by the age of seven. Research from the University of Michigan’s Ross School of Business confirmed that children form distinct attitudes about money at a surprisingly young age, and that those attitudes, left unaddressed, tend to carry through into adult life.
The window between ages 5 and 11 is the most important period in a child’s financial development — and it is precisely the window most schools leave unaddressed. Business Basics for Kids was built to fill that gap.
“Money habits are formed in children as young as three to four years old, and are largely set by age seven.”
— University of Cambridge, Whitebread & Bingham
For a more detailed look at what the research says — and why it matters for your child right now — visit our Financial Literacy page.
Safe, Supervised, and AI-Powered
For children, BBK AI feels like:
- A friendly coach who asks great questions
- A challenge that grows with them
- A real business they are genuinely proud of
For parents, BBK AI delivers:
- Full visibility through the Parent Control Center — secure, credentialed parent login
- No unsupervised purchasing or financial decisions
- A structured program, not unstructured screen time
Meet Jennifer Fishman
Business Basics for Kids was founded by Jennifer Fishman, an educator and entrepreneur with
over two decades of experience teaching financial literacy and business skills to young
people.
Jennifer created BBK AI after years of witnessing the gap between what schools teach about money and what children actually need to know to thrive in the modern economy. Her mission is simple: give every child the chance to discover what they are capable of — before
the world tells them otherwise.
What parents are saying.
I learned how to start my own business! I had to figure out how much things cost and how to save. It made me feel like a real entrepreneur.
My daughter liked being in charge, but I liked that she was learning real-life skills without even realizing it. It made financial literacy easy for her to understand.
BBK makes learning about money actually fun! I got to be the boss, sell lemonade, and even give money to help animals.